Ramon was one of the easiest and quickest pieces for me, because half of the layout was already laid out for me, so I just made some Ramon and did a photo shoot before inserting the photo and arranging the text to an appropriate layout. I had to make a couple adjustments, but other than that it was pretty quick at designing. It took me a total of an hour and a half to create this layout including photography.
Oh, brochure how I hate you. This project took me almost the ENTIRE second half of the semester. The layout started out being completely different and I made numerous adjustments. I first started out just trying to fit everything into 20pages, and then had to adjust a bunch of the pictures and change the columns and font sizes. It was really difficult trying to fit all the text and add photos and it was really frustrating whenever I had to make an adjustment, because then it through off the rest of the pages. It was the happiest day of my Vis Comm career when this got approved. I went way over budget on this project. I don't know if I should put this in hours or more so into days/weeks. I spent around 78 hours on this project with all the printouts and layout changes I had to adjust.
Although, this project was a pain I found myself enjoying making the layout. I started out sketching the image and then brought it into photoshop to add the red background spatters and darkened up the black sketch marks. The other side was a little more difficult for me, because I struggled figuring out what all I wanted to emphasize to the viewer. I then had to figure out how the whole brochure was going to be folded and opened the way I wanted the viewer to read all the information. This took a little while, but I eventually got it all together. I spent a total of 6hrs on this project, going under just slightly.
Although I was bummed when I found out I had to make a POP, it actually was a lot more fun than I thought and really didn't take me all that long. After doing some research, it didn't take me long to decide what I wanted to put onto the cube. I simply just laid out my template and then filled it will context used in the ad, which made the process much quicker. I spent a short period of time on this totally out to an hour and 45min.
The Rapala ad gave me a break from the brochure, but I also really enjoyed making this one because it allowed me to go FISHING! I was able to go home and snap some photos of us fishin which helped me come up with my idea for this ad. I didn't know where to go with this layout at first, but then I decided to use a different approach and take the advice "sex sells." I figured what other way to get a guys attention when flippin through a magazine than to put a picture of a girl on there. My first thought was to get something that would stop a guy and catch his attention and then drawing them in to read the text. I spent a rounded number of 5hours on this ad with the photography and all the layout adjustments.
All of the following designs are still the same from midterm, because I ran tight on time and wasn't able to make any adjustments needed to the designs.
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